Yep, I can’t deny it. 10 years ago when I pioneered the free-to-play w/ virtual asset sales business model (some call it the ‘microtransaction’ model, but I think that’s a misnomer) for MUDs/MMOs, I was criticized endlessly by some of the more excitable elements of the larger MUD/MMO community for it. I was loudly predicting on mud-dev (where most of the prominent developers discussed design years ago) and various MUD forums that everyone was going to end up selling virtual swords, but this has been slow to happen in the West.

Sure, the business model is completely dominant in Asia, but they invented it independently there. There are some huge successes in the West that use this model (like Habbo and Maple Story) but none that have really reached “gamer mainstream” status.

Until now. (Update: This could be a rumor, in which case pretend that you can see my smugness evaporating before your eyes.)

Ok, to be fair, the new Star Wars MMO isn’t a huge success yet. It is, however, being developed by Bioware, one of the greatest of the Western game developers, and published by EA, one of the two largest game publishers in the world. Regardless of whether it ends up being a runaway success, it’s really nice to see the highest profile (in the West at least) upcoming MMO, with probably the most experienced team, deciding to move away from the subscription model towards something that is more customer-friendly. (Don’t hate on me for saying that, haters. Free-to-play is simply more customer friendly in general, which may mean it’s not more friendly to the super-hardcore, such as those of you hating on me for pointing it out.)