I realized that although we announced Sparkplay Media a couple of weeks ago, I neglected to reference it here.

Briefly, we (Iron Realms) have spun off Earth Eternal and future graphical products into a separate company called Sparkplay Media. We’ve got some pretty interesting plans that go well beyond EE but they’re going to have to remain under cover for now.

We announced the first member of our Board of Advisors recently, and it’s fair to say that his mainstream media history speaks to our long-term ambitions. We have very definite ideas on how online gaming in general (from MMOs to casual) will evolve and we think what we’re planning strongly addresses that future. I’m looking forward to talking about what we’re up to, and in any case my strong suspicion is that we’re going to see a lot of groups planning similar strategies in the next 6-12 months, because our plans do not require a leap of genius to get to. It’s just a natural evolution for the industry, whether we’re the ones to execute first on it or not.