Emotiv went out of stealth mode today with the official announcement of their first product: technology to enable thought-controlled games!

Sure, the underlying technology isn’t new, but this is the first credible attempt at turning the currently-basic thought-control tech into a gaming device. This is not a fly-by-night outfit, at all. Allan Snyder, one of the four co-founders and their lead “I’m fucking brilliant” guy has a degree from the University of London, a PhD from University College London, an MS degree from Harvard, and an SM degree from M.I.T. He’s won a whole pack of prizes, but if you really care that much you can read about them here.

Further, they’ve got Ed Fries (one of the major forces behind the original Xbox) as one of their directors and Randy Breen (former Head of Development at LucasArts).

The real question, of course, is how good the technology is. There are apparently three components to it.

  • Expressiv analyses a player’s facial expressions.
  • Affectiv measures emotional states.
  • Cognitiv reacts to your conscious thoughts. This, of course, is the really interesting part. Presumably that’s what their bike-helmet-like device you put on does.

I’m a little dubious as to how good the technology can be but I’ve emailed them asking to set up a meeting so I can demo it and see what’s up. Unfortunately, as there’s only one day of GDC left it may be hard to schedule. I’ve got meetings, and am running a roundtable tomorrow as well as speaking and I have little doubt they have been hammered with requests for meetings/private demos.