First, a better summary than I delivered in my previous post on WoW Glider may be found on Gamasutra. This issue has been on my mind a fair amount the past day or two as I’m genuinely outraged by Blizzard’s approach to this.

Three of Blizzard’s main claims in terms of the damage they claim to have suffered (leaving aside the infringement issue) is that

“Blizzard has suffered damage in an amount to be proven at trial, including but not limited to loss of goodwill among WoW users, diversion of Blizzard resources to prevent access by WoWGlider users, loss of revenue from terminated users[emphasis mine],”

I’ll go through the damage they claim to have suffered strictly as seen through my own moral framework. I’m not a lawyer and I’m not going to presume to judge how closely the law lines up with how I see things on this issue.

  1. Loss of goodwill.
  2. Diversion of Blizzard resources.
  3. Loss of revenue from terminated users.

“Loss of goodwill?” Should SOE have sued Blizzard for the loss of goodwill SOE suffered when its WoW showed them what kind of polish they should be able to expect? Of course not. The idea that suffering a loss of goodwill among your customers means that you gain the right to litigate against the owner of the company that made the software that your own fucking customers used to cause this supposed loss of goodwill among some other customers is just a product of the kind of out-of-control litigation environment that drives so many people crazy in this country.

Imagine Linden Labs filing against one of their loud critics, like Clay Shirky or Prokofy Neva. Seems ridiculous, but at least in that case Linden would be filing against the person who is actually causing other users to feel less goodwill towards Linden. Instead, imagine Linden Labs filing against the maker of the blog software that Prokofy Neva uses to rile people up.

The people who are causing the loss of goodwill are the customers of Blizzard’s using WoW Glider. Sue them if you like Blizzard. See how much goodwill you get going after the people actually responsible for what you claim is a loss of goodwill. Blizzard won’t, of course, as they’re not stuck in 1985 like the RIAA is, but their reluctance to sue the people who are actually using WoW Glider should not permit them to go after WoW Glider’s owner.

Aside from the fact that it’s Blizzard’s subscribers causing the ‘harm’ they claim is being caused, I fail to see why the loss of goodwill should be grounds for anything but a frivolous lawsuit that should get Blizzard slapped for wasting my tax dollars. It should be obvious that a loss of goodwill in this sense shouldn’t be actionable. It’s the actions that lead to the loss of goodwill that are actionable, but because they in and of themselves are wrong, not because they caused a loss of goodwill. Nobody reasonable would say that Ralph Nader should be open to a lawsuit for pointing out that General Motors made cars that were rolling deathtraps, even though General Motors suffered a massive loss of goodwill as a result. Why? Because Ralph didn’t do anything wrong.

Causing loss of goodwill is not a wrong, as far as I’m concerned. It’s akin to saying, “You changed people’s minds about us.” My reply to that claim, in and of itself, is to shrug and point out that controlling what people think of you isn’t one of the privileges that comes along with running a business

Their 2nd claim there is that they have lost due to diversion of company resources. I’m sorry, but isn’t Blizzard running a service here? Why is it that Blizzard has had to divert company resources? Because it’s customers are doing something against Blizzard’s TOS. By this logic, should Blizzard be able to sue any user that a staff member’s time has to be “diverted” from doing something else by someone, say, using racial slurs or harassing another player. How about asking for help? Does Blizzard believe it could sue a player it decided to ban for the accumulated time the player had “diverted” staff resources from to sorting out billing issues for the player?

The reason I’m putting quotes around “diverted” is because I think the idea that dealing with your own, existing customers is a “diversion” is just silly. Part and parcel of running an MMORPG or indeed, any service, is that you’re going to have to deal with your customers. If you don’t want to deal with them anymore, cancel their accounts, but that’s your decision. It’s certainly not WoW Glider that’s causing this “diversion” though. It is your own customers, responding to the game you designed.

The third one is both insane and insulting: Loss of revenue from terminated users. Nobody made you terminate the customer’s accounts, Blizzard. That was your choice. What if I decided tomorrow to change our Terms of Service such that using Zmud (a popular third-party MUD client whose scripting/automation power has caused headaches for text MUD admins for many years) was now against the ToS? Could I ban some of our users who continued to use it and then sue Zmud’s maker?

Part of Blizzard’s rationale for all this is that WoW Glider encourages people to break Blizzard’s Terms of Service. Perhaps I should change Achaea’s TOS tomorrow to ban using Windows telnet to connect to it, and then sue Microsoft for encouraging people to break our TOS. Or again, should we ban Zmud and then sue its developer?

A couple people (including in the comments here on the Forge in this post) have pointed out that Zmud is a more generic program than WoW Glider, which makes little sense to me. If the claim is that a piece of software is damaging your service, I don’t see that it should matter whether it’s powerful enough to mess with just one service or powerful enough to mess with multiple services. Zmud is a more capable program than WoW Glider in the sense that it can be (and is) used to “disrupt” many games. Surely then, if WoW Glider is “guilty”, Zmud is at least as guilty. By the logic employed in this claim by some people defending Blizzard, if only WoW Glider were more powerful (and thus more capable of causing this supposed damage), it’d be generic enough to, paradoxically, not be held responsible. That’s a weak argument guys, and you shouldn’t be selling it.

My friends, this is DMCA-inspired nonsense, plain and simple. Zugg (creator of Zmud) should be commended for putting out a program with a scripting language robust enough to do the things that players do with it (that annoy we devs). Players love it….except the ones that don’t like automation. Precisely the same as with WoW Glider. Iron Realms should no more be able to sue Zuggsoft for what its users do with Zmud than Blizzard should be able to successfully sue (we’ll see how successful they are of course) WoW Glider’s maker, than Iron Realms should be able to sue Microsoft for creating a development environment in which Zmud could be written and run.
To me, this all boils down to a couple things:

1. A company’s Terms of Service should have zero applicability outside of the person who agreed to it. If a user is breaking the ToS by using WoW Glider, then Blizzard can very well sue that user since its the user that is causing the “damage.” A ToS shouldn’t be a weapon to reach beyond the user.

2. If Blizzard terminates a user, that’s Blizzard’s decision. Suing someone else for a decision you made that was entirely within your control to make is just maddening. It’s blaming Jim Beam because you chose to drive drunk and got arrested for it.

If only it weren’t for the fairly blatant copyright/trademark violations that WoW Glider looks likely to be engaging in, I do believe I’d donate to the legal defense fund WoW Glider’s developer has set up. It’s a real shame he couldn’t have forseen IP infringement problems coming, as it’s probably hung him regardless of the (in)validity of the other issues involved.