James Wagner Au, in an absolutely laughable attempt to play down the overwhelming amount of overtly sexual content in Second Life, has written an article that really must be read to be believed, in which he attempts to convince readers that…well, it’s too embarassing to even suggest that anyone would be convinced by such an absurd argument. Here’s the best quote:
“Take the center stage of the very popular Barbie Club [a strip club in SL], for example. Were you to count the sexual content in this most adult of places, only the dancers’ costumes, their sensual animations, and their avatar genital attachments would qualify. (And that is stretching the definition, and assuming that wearing genitals is only for sexual expression.)
But look closer: entirely non-erotic are the furniture, the money, most of the textures, all the construction materials of the building, the fixtures, and more. Seen this way, maybe 10% of this location depicts commercial content that is unambiguously sexual. (And this in a white hot center of avatar-based sensuality.) If it’s just 10% here, how much smaller is it across the wide swathe of the grid?”
You see, in Mr. Au’s world, there’s no such thing as a purely sexual porn movie, because there’s furniture in porn movies. In fact, maybe that XXX movie you and your girlfriend rented last weekend shouldn’t be considered a sexual movie at all! I mean, think of the paint on the walls, and the carpet, not to mention the bed itself. None of that is sexual!
Ahhh, fanbois. They’re so cute as they wander around blind, missing the forest for the trees.
18 comments
February 8th, 2007 at 11:04 pm
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February 8th, 2007 at 4:44 pm
Wagner James Au
Your counter-example would only make sense if the furniture and fixtures in the background of a porn movie were made *solely for the purpose* of being in that porn movie. But then, that would be like saying the furniture industry is part of the porn business– is that what you think?
As with the real world porn industry, SL’s adult entertainment businesses depend on a much, much, much larger economy to provide content, environment, and software, most of which is either non-sexual or sex neutral. It’s why I think the meme that 30% of commerce in Second Life is sexual is totally far-fetched.
February 8th, 2007 at 4:54 pm
Matt
While I appreciate the fact that you’ve posted after I mocked you (and you’ve made me feel slightly guilty about it too. Thanks a lot!), I can’t take your argument seriously. If you sell a couch to a porn producer for use in a movie, that sale is part of the porn industry as far as I’m concerned. One may as well argue that the actors in a porn aren’t part of the porn industry since they themselves aren’t inherently porn.
–matt
February 8th, 2007 at 5:23 pm
Scott Jennings
Say a porn movie has a $70,000 budget. Things that are bought with that budget (clothing, furniture, video equipment, time on an Avid editor, etc) are part of the adult video industry because that is part of that movie’s budget, despite no one accusing Avid of being “a porn company”.
Same logic with adult clubs in SL. If an adult club is responsible for the consumption of $X (furniture, detachable penii, prostitution, gimp suits, whatever), that $X is considered part of the sexual economy of SL.
And yes, I had entirely too much fun writing this comment.
February 9th, 2007 at 1:50 am
Wagner James Au
“If you sell a couch to a porn producer for use in a movie, that sale is part of the porn industry as far as I’m concerned.”
Wow, OK. I really don’t know what to make of that statement. By that logic, the electric and water bill paid while the crew is shooting makes PG&E part of the porn industry, too. For that matter, taxes paid by the porn company which went to finance F-16s that guarded the airspace above San Fernando Valley from Al Qaeda attack makes national defense part of the porn industry, too.
But seriously, an industry’s revenue is *what it brings in*, not what it spends.
February 9th, 2007 at 1:56 am
Matt
No, PG&E isn’t part of the porn industry, but the electricity used on the set is certainly part of the porn industry just as sure as the actors that are used in the film are.
I understand your point, but again, it strikes me as missing the forest for the trees. You’re likely to disagree, I assume.
February 9th, 2007 at 2:24 am
Michael Chui
But seriously, an industry’s revenue is *what it brings in*, not what it spends.
Does this hold up in Second Life? I didn’t see an analysis of earnings in your article.
February 9th, 2007 at 2:30 am
Iruen
Probably the guys paying taxes for shooting the film are claiming that the water, electricity and botles of coke used are expenses… So the specifical instances of said commodities used become part of the porn industry
But that doesn’t mean that the electricity company is also, as they’re just providing a service. If they don’t pay taxes please forgive my ignorance on the subject
February 9th, 2007 at 6:48 am
Eric
Seems to me there are two very different things being argued here, with the bringing in of the comment “an industry’s revenue is what it brings in, not what it spends.” That’s true, but I don’t see any discussion of revenue in your article. I see a discussion of commercial activity.
If a couch - virtual or real - is purchased by the porn industry for use in a porn film / strip club / whatever, then that transaction is commercial activity within the porn industry on the part of the purchaser, and the transaction is certainly related to sex. If rope is sold to a mafia hitman to tie up his victim, surely you consider that sale just as “crime-related” as if it had been a gun, even though the rope manufacturer did not intend and would not condone that use?
If the article in were disputing a statement that a certain percentage of SL’s economy consists of the *earnings* of the virtual porn industry, then your income statement would make more sense. But in terms of categorizing monetary transactions, if they’re buying lamps to hang in a strip club, yes, that’s a sex-related sale. Doesn’t mean every sale the lamp maker makes is, but *that* sale is.
February 9th, 2007 at 6:49 am
Eric
“if the article in question…” I mean to say at the beginning of Para 3. Early morning typo.
February 9th, 2007 at 11:14 am
Tony Walsh
The “meme” about 30% of transactions in Second Life being sexual was initiated by Reuben Steiger (then a Linden Lab employee) at last year’s SXSW conference in front of a panel audience. I was in attendance, and took notes. I object to the portrayal of this statistic as baseless, when in fact it came directly from Linden Lab.
I posted about this yesterday on my own blog (I don’t seem to be able to leave a direct link here), it’s worth reading the comments.
February 9th, 2007 at 12:12 pm
Wagner James Au
Actually, Reuben Steiger says this about his comment at SXSW:
http://nwn.blogs.com/nwn/2007/02/a_census_of_sec.html#comment-60068614
If I am the source of that oft-quoted and admittedly arbitrary, absurd and altogether meaningless “30%”, let me take a stab at explaining where it came from.
At last year’s SXSW, Peter Ludlow, gave a presentation pointing out the various unseemly bits of the Second Life economy. In it he discussed not only adult activities, but also griefers, and a variety of non-adult activities. As the token Linden in attendance, I was asked what percentage of the Second Life economy was “naughty” (isn’t this beginning to sound a bit like a Monty Python skit?)
I think what I said was something to the effect of “Naughty isn’t something that you can do an SQL query against” and then went on to say that there’s a healthy amount of it, just as in every promising early medium, the net included.
Hamlet, I have to admit that I think your argument is a little lame. Let’s face it, there’s adult content in SL. Does it matter what percentage it is?
February 10th, 2007 at 10:12 am
Prokofy Neva
I’ve blogged about this here:
http://secondthoughts.typepad.com/second_thoughts/2007/02/i_started_this_.html
As a former very unhappy neighbour of the Barbie Club (they kept so many avatars glued to their club on the pay-out dance-pads and sex rooms that often no one else could get on that sim), I can tell you that Hamlet couldn’t have chosen a worse example. The Barbie owner and partners did a lot of their own building or enlisted those who supply the porn palaces. To try to extract out of all these textures, buildings, and furniture items something that is part of a putative “non-porn” business is truly laughable. I said it’s like trying to focusing on the ads, articles, and bulk mail permit out of Playboy magazine and concluding that Playboy is only 5 percent about sex.
February 10th, 2007 at 1:21 pm
Matt
Thanks for the info, Prokofy. Your Playboy analogy is right on.
–matt
February 15th, 2007 at 10:12 am
JuJutsu
“Let’s face it, there’s adult content in SL. Does it matter what percentage it is?”
Yes, it matters.
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