SOE has released a white paper detailing the results of the first year of Station Exchange’s operations. Gamasutra has good coverage of it. For those who aren’t sure what I’m referring to, the Station Exchange is Sony Online Entertainment’s attempt to make money (and reduce CS costs) by operating a legal exchange for players to buy and sell virtual stuff obtained in Everquest II. Sony takes a piece (10%) of each completed transaction.
The service itself hasn’t made much money for SOE, relative to their size (about $275k), but as PlayNoEvil notes, customer service calls related to RMT went from 40% of calls to 10% of calls, and that alone demonstrates an unquestionable success for Sony’s experiment.
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February 8th, 2007 at 12:41 am
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February 15th, 2007 at 9:39 am
Adam
Are you sure it wasn’t 40% to 27%? The doc only says that it was 40% of all calls, and it decreased by 30%. I remember it standing out to me even on first reading as being weaselly enough that it might be a deliberate amibguity.