We’re all aware of how Linden Labs plays fast and loose with its “active user” numbers inMost Popular Second Life Activity order to attract publicity and investment money. According to the Second Life Herald, that’s not the only kind of bullshit they engage in.

Apparently Linden actually counts ANY “Linden Dollars” passed between characters as part of their “economy,” allowing their PR flaks to make claims like, “A gazillion dollars is being spent every day in Second Life! Join the commercial bonanza!” This is equivalent to Iron Realms claiming that “A gazillion dollars is being spent every day in Achaea!” because a lot of gold (which can be traded for credits - the equivalent of Linden dollars - on the formal gold/credit exchange market) changes hands in Achaea.

What happened, you see, is that reportedly a single individual more than tripled the “US$ spent in last 24 hours” (which Linden trumpets on its Second Life homepage), by simply passing Linden dollars back and forth between two accounts for hours on end. That’s it. That’s all there was to it. Who knows how much of that goes on when it’s not so egregious that it gets noticed?

It’s just more of the same smoke and mirrors from Linden. They sure better hope some clueless media company buys them before the fluffy PR bubble they’ve managed to create for themselves bursts.

(Just to be fair to SL, I’ll add that I saw Second Life’s simultaneous user count has broken 13,000…. but given the chicanery surrounding the rest of their numbers, it’s hard to know whether to believe any of them.)