After I finally signed up for Netflix last year, I started thinking about signing up for the equivalent service from Gamefly. What finally pushed me over the edge was buying a 360 and going into my closet to get most of my Xbox games ready to take to EB Games and sell them. I had close to 50 Xbox games, at least half of which I had barely touched. That’s a lot of wasted money, even if buying video games is a tax deduction for me. I like to play a lot of different games to try them out, but shelling out $50 for a game you know you’re only going to play a couple times is galling. Thus, Gamefly seemed natural. There are other game rental services out there, but Gamefly is easily the biggest and thus, I figured, would have the infrastructure to do the same kind of short turnaround times that Netflix does.

I could not have been more wrong. Gamefly has a nice website, etc, but who cares? There are two elements in the value equation here: The game, and getting me the game. It’s wonderful that Gamefly has lots of games in stock and has lots of customers. That’s great. I’m really glad to know that they do indeed have a copy of Battle for Middle-Earth 2 available for me to play.

But you know what? IF I DON’T HAVE THE GAME, IT DOESN’T DO ME ANY GOOD. Given the ridiculously slow turn-around times (over a week sometimes) with Gamefly, I think that perhaps they haven’t grasped that actually getting the game to me is absolutely as important as having it to begin with. Thinking about playing a new game is really not as much fun as actually playing it, or so one hopes.

I was chatting with David Kaye about Gamefly, as he recently started using their service, and has experienced the same kind of crap I have. Worse, he’s actually in southern California (I’m in Northern Cali), which is where Gamefly’s single distribution center is located. As I write this post, he got so fed up with their customer service process (Ico took forever to arrive at his place, so he reported it lost) that he cancelled his account and is calling his card company to dispute the charges from Gamefly. Apparently, we’re not the only ones who have had this kind of horrendous experience with Gamefly. Check out: http://www.geezergamers.com/modules.php?name=News&file=article&sid=44 and http://www.gamerswithjobs.com/node/19030 for comparisons of Gamefly and another, newer service called Gamerang, which had the common sense to build distribution centers in various places across the country and rather than spending all their money on a slick website. It’s getting very good user reviews.

Gamefly just lost my business too. Let’s see if Gamerang can deliver an experience anything like Netflix can. They better, or at some point Netflix is going to get into the game renting business and put anyone without a significant existing user base out of business.

You only have one job, guys: Get me my games in a speedy manner. That’s it.