I Mocking melike to keep an eye on the Lycos 50 - a list of the top 50 search terms for a particular week on Lycos. I wish Google published the same kind of info, but I’m confident there is a very strong correlation between Lycos search frequency and Google search frequency. Here’s the list for the week ending July 29th. (You’ll have the opportunity to mock me later in the post):

  1. Pamela Anderson - NASCAR fans do a lot of searching apparently.
  2. Poker - I wonder how many simultaneous users all the various poker sites get in aggregate?
  3. Paris Hilton - Sigh. I would like to kick Paris Hilton down a flight of stairs.
  4. MySpace
  5. Spyware
  6. Runescape - I never fail to be blown away by Runescape’s incredible popularity.
  7. Pokemon
  8. Golf
  9. WWE - Mega sigh.
  10. Naruto - What the hell is this??

This is the mocking part. I have no idea what Naruto is, or rather, I didn’t until I google’d it. I’ve heard the term before, but as I am not an anime fan, I may have thought it was a smaller city in Japan. I’m not quite sure what I thought it was, actually, but I certainly did not know that it involves a loud, hyperactive, adolescent ninja who constantly searches for approval and recognition. I feel a little ashamed that such an apparently major cultural force is opaque to me, and so I invite you to mock me. (Though I’ll add that Nascar and WWE are opaque to me as well and are going to remain that way if I have anything to say about it.)

Mock away.